The Agency

Born in Lahore. Built for the world.

Amber Liaqat, founder of Aura Consulting & PR, portrait in monochrome

Aura Consulting & PR was founded by Amber Liaqat with a singular conviction: that every brand, every person, every story deserves to be told with the precision of an editor and the flair of a creative director.

"We don't do generic. We don't do forgettable. We build auras."

From our studio in Gulberg, Lahore, we've grown into one of Pakistan's most sought-after boutique PR agencies — working with fashion houses, lifestyle brands, corporate leaders, and cultural institutions who share our belief that presence is everything.

What sets us apart isn't just our relationships with editors and influencers. It's our editorial instinct — the ability to see the story inside every brand and craft it into something the world wants to read.

Mission

To elevate brands through strategic storytelling that commands attention and earns respect.

Vision

To be the defining PR voice for life & style across South Asia and beyond.

Our Values

What We Stand For

The Team

The People Behind the Aura

Amber Liaqat, founder of Aura Consulting & PR, portrait in monochrome

Amber Liaqat

Founder & CEO

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Zara Khokhar, Director of Media Relations at Aura, professional headshot

Zara Khokhar

Director of Media Relations

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Hassan Raza, Brand Strategy Lead at Aura, candid studio portrait

Hassan Raza

Brand Strategy Lead

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Fatima Noor, Influencer Partnerships manager at Aura, editorial portrait

Fatima Noor

Influencer Partnerships

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Milestones

Our Journey

2019

Founded

Aura Consulting & PR established in Lahore.

2020

First Fashion Week

Led PR for three debut designers at PFDC.

2022

Regional Expansion

Opened partnerships across UAE and UK markets.

2024

50+ Campaigns

Crossed 50 successful brand campaigns.

2025

Industry Recognition

Named rising PR agency by Hello! Pakistan.