The First 60 Minutes: A Crisis Communication Playbook
Amber Liaqat·
Crisis doesn't send a calendar invite. It arrives unannounced — a leaked document, a viral complaint, an executive misstep captured on camera. The first hour determines whether you control the narrative or chase it.
Our crisis playbook at Aura is built on three principles: acknowledge quickly, communicate transparently, and act decisively. Silence is never neutral — in a crisis, it's interpreted as guilt or incompetence.
We prepare every client with scenario planning before crisis strikes. When the moment comes, there's no panic — only execution.