Lahore's Creative Renaissance: Why the City is PR's Next Frontier
Zara Khokhar·
Lahore has always been a city of stories. What's changed is the world's appetite for them. International publications are increasingly looking to South Asia for fresh perspectives on fashion, food, art, and lifestyle — and Lahore sits at the epicenter.
For brands based here, this represents an unprecedented opportunity. Local stories with global resonance are no longer the exception — they're the strategy.