Fashion
Noir Atelier
Launching a luxury pret label into Pakistan's most discerning fashion week.
Client: Noir Atelier2025
The Challenge
A new luxury pret brand needed to break through a saturated fashion market and establish credibility among editors, buyers, and style influencers within a single season.
The Strategy
We orchestrated a multi-phase launch: exclusive pre-show editor previews, a curated influencer seating strategy, and a post-show press salon that turned every front-row moment into editorial content.
"Aura didn't just get us press — they made us the story everyone was talking about."
Results
Noir Atelier secured coverage in 12 major publications, generated 4.2M social impressions in 48 hours, and sold out its debut collection within two weeks of the show.
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Media Placements
0.0M
Social Impressions
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Collection Sell-Through
VogueHello! PakistanThe News