Artisan weaving traditional fabric on a handloom in a sunlit workshop
Fashion

Silk Road Studio

Elevating a sustainable fashion brand's editorial presence.

Client: Silk Road Studio2024

The Challenge

A sustainable fashion brand with exceptional craftsmanship lacked the editorial visibility to reach international buyers and conscious consumers.

The Strategy

We positioned Silk Road as a "slow fashion" narrative, secured features in sustainability-focused publications, and organized an artisan showcase during London Fashion Week's off-schedule program.

Results

International stockist inquiries increased 5x, the brand was featured in 8 global publications, and artisan employment grew by 30%.

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Stockist Inquiries

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Global Features

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Artisan Employment Growth