Influencer
The Velvet Collective
Building an influencer ecosystem for a premium beauty launch.
Client: The Velvet Collective2025
The Challenge
A new premium beauty line needed authentic influencer advocacy in a market skeptical of paid partnerships, with a limited launch budget.
The Strategy
We curated a tiered influencer program — macro anchors, micro tastemakers, and nano community builders — each with bespoke creative briefs that prioritized authenticity over polish.
Results
The campaign achieved a 12.4% average engagement rate (3x industry benchmark), drove 8,500 pre-orders, and established Velvet as a credible player in premium beauty.
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Engagement Rate
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Pre-Orders
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Influencer Partners
Beauty PakistanInstagram